2010 FIFA World Cup South Africa hopes to change that. As a World Cup game, it's defined to some extent by what it doesn't have (300 domestic clubs, most obviously), but EA Sports has compensated by drawing up several interesting and varied game modes, and uses the legendary status of World Cup shoot-outs as an excuse to rethink penalties.
Most importantly, it tweaks things on the pitch. Goalkeepers stand their ground rather than charging suicidally out of goal, and there are myriad interesting deflections to contend with, so it's harder to pass your way through midfield. Passing may prove divisive - there seems to be more "error" than before - but then aerial passing is now a practical aspect of attack, which is welcome. The referees have also calmed down, rarely blowing for harmless shoulder barges as they did in FIFA 10.
There are still weaknesses and potential exploits (when through on goal it's quite easy to move to one side of the goalkeeper and roll the ball into the opposite corner, and crosses from the by-line always seem to swing out of play), but new animations, tweaks to ball movement and a faster pace mean that World Cup is distinct from FIFA 10 without abandoning its best features.
Clive Tyldesley and Andy Townsend are every bit as quotably rubbish as Martin Tyler and Andy Gray. "John Terry can't find a man!" Indeed.
Most fans' first port of call will be the World Cup tournament itself. There's something jarring about new commentary duo Clive Tyldesley and Andy Townsend eulogising South African football stadiums they have presumably never visited, but the ticker tape, gorgeous lighting conditions and cutaways to anxious managers on the touchline and dancing fans make the most of the licence.
Commenting on EA Sports' slick presentation used to be a backhanded compliment, but in this case it's deserved. The result centre between matches enhances the feeling of continuity, and having latest scores filter through from other group games while you play is another nice touch. From naming your squad to lifting the cup, the ritual emphasises the right details and makes it easy to suspend your disbelief.
Not convinced? There are practical considerations too, like the way the game tracks form. For example, if Wayne Rooney begins the World Cup injured and the mighty Peter Crouch scores a few goals in his absence, it may suit you to stick with the little fellow even when Rooney is declared fit, as the Spurs and England striker's form may give him the edge.
The World Cup mode plays out with traditional control of the whole team, switching between players when you want, but Captain Your Country mode is closer to FIFA 10's Be A Pro and Clubs modes. You and up to three friends choose specific players to control and work together in the hope that your individual performances will catch the manager's eye and secure one of you the armband.
The game is supposed to acknowledge positioning, team play and individual skill by adding or removing points from your running total, but it often does things that make no football sense, like marking you down for an incomplete pass because your brilliant back-post cross eluded a team-mate.
Fifa World Cup Essay
It’s was no surprise that the momentum took place and heated up for the 2010 FIFA World Cup in South Africa. This particular tournament is the world’s largest and most-watched sporting event with 30 billion viewers over the course of the event. From a business standpoint, it’s the most important platform for sporting goods companies to market their brands. Brands are appealing to boost their profile and sales by tapping into the passion surrounding the World Cup, but while some are official sponsors, others are just benefiting from any desirable side effect.
Football was a game played between two teams of 11 players each, 10 field players and a goalkeeper per team. The game lasted 90 minutes, consisting of two 45-minute halves of running time. It was played with an oval ball, on a rectangular grass field with a goal on either end. Excluding the goalkeeper, the ball was controlled only with the feet, legs, torso and head (the use of hands or arms was prohibited) and the team scoring the most goals by the end of the game was the winner.
Football was the most popular sport in the world, by both viewership and participation, and was continuing to grow. In 2006, Federation Internationale de Football Association (FIFA), the international governing body for football, estimated that 265 million people worldwide played football, up from 242 million in 2000. Professional leagues existed throughout the world, though the top talent and most popular clubs were in Western Europe, concentrated in England, Spain, Italy, Germany and France. Since the early 1990’s professional team rosters in Western Europe had become increasingly globalized, with stars from South America, Africa and Asia playing in the top leagues.
The World Cup, FIFA’s flagship event, was a tournament between 32 qualifying nations held once every four years. The first World Cup was held in 1930 in Uruguay. In 2006 the World Cup was held in Germany and drew a cumulative TV viewership of 26.29 billion over the course of the event. It was estimated that nearly half the planet, approximately 3 billion people, watched the 2006 World
The World Cup was the culminating event for national teams, players, fans and promoters and it was the most watched sporting event in the world.
A tournament held every 4 years between 32 qualifying nations around the world and while Adidas has always been the official sponsor of the FIFA World Cup and leader in the football market. How can Nike increase their market share in football and obtain a dominant market share, greater than Adidas? How can Nike separate themselves from their competitors?
In October of 2008, Members of the marketing and football senior leadership teams were gathered to calibrate and refine the company’s strategy leading to the 2010 World Cup in South Africa. Nike Football’s World Cup 2010 marketing strategy started with delivering top of the line performance product offerings in the form of new cleats, also known as boots and...
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