Pyramid Door Inc Case Study

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Innovating for the Bottom of the Pyramid - Case Study

...Innovating for the bottom of the pyramid 1. Why are companies such as Siemens, GE and Procter and Gamble targeting the “bottom of the pyramid”? These companies are targeting the bottom of the pyramid because this segment represents two-thirds of the world’s population (4 billion people). However, those people live on less than $2 per day and 1.5 billion people have no access to electricity. Companies such as the ones mentioned above have found out that this situation has provided an opportunity to create innovative sources renewable energy. Another reason why they are doing this is because growth in mature markets tends to slow down. Therefore, many global companies are realizing that the ability to serve the needs of the world’s poorest consumers will be critical source of competitive advantage in the near future. These companies see the bottom of the pyramid as a potential market. In fact, they are already developing products and launching products specially designed for this segment. They are segmenting global markets by income and population and targeting millions of poor consumers with innovative products and appropriate positioning strategies. However, they have to understand the importance of skillful global market segmentation and targeting while trying to reach low-income consumers in emerging markets. Rural markets are dispersed and distribution is not well established. One problem is to persuade low-income consumers to change their behaviors by buying new......

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Case Analysis

...Organizational Behavior MBA 530 CASE ANALYSIS NO. 3 Canine Companions for Independence BACKGROUND: Canine Companions for independence (hereinafter CCI), was founded in July 1975 as a non-profit organization that provides highly skilled Assistance Dogs for people with disabilities. CCI survives completely on private support of individuals and/or corporations. Dedicated supports have helped CCI recognize a huge growth since its beginning. CCI is now the largest Assistance Dogs organization in the world. Many doctors and therapists agree that, the most advanced technology capable of transforming the lives of people with disabilities has a cold nose and a warm heart. The organization usually trains Golden Retrievers, Labradors Retrievers and a crossbreed of the two to assist children and adults with disabilities other than blindness for free. One may assist the organization through various methods, which include sponsorship, tributes, monthly gifts, and one-time donations. CCI operates training centers in many different states in the United States, including, but not limited to California, Florida, and New York. CCI has a proud tradition of volunteer support. The trainers and participants volunteer their services for breeding and puppy raising programs. It is not uncommon for one to be put on a waiting list to become puppy raisers. Breeder dogs and their puppies are the basis of the foundation. To be selected for the breeder program, the dogs must......

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Case Study: Bottom of the Pyramid

...CASE 33 Marketing to the Bottom of the Pyramid Professor C. K. Prahalad’s seminal publication, The Fortune at the Bottom of the Pyramid, suggests an enormous market at the “bottom of the pyramid” (BOP)—a group of some 4 billion people who subsist on less than $2 a day. By some estimates, these “aspirational poor,” who make up three-fourths of the world’s population, represent $14 trillion in purchasing power, more than Germany, the United Kingdom, Italy, France, and Japan put together. Demographically, it is young and growing at 6 percent a year or more. Traditionally, the poor have not been considered an important market segment. “The poor can’t afford most products”; “they will not accept new technologies”; and “except for the most basic products, they have little or no use for most products sold to higher income market segments”—these are some of the assumptions that have, until recently, caused most multinational firms to pay little or no attention to those at the bottom of the pyramid. Typical market analysis is limited to urban areas, thereby ignoring rural villages where, in markets like India, the majority of the population lives. However, as major markets become more competitive and in some cases saturated—with the resulting ever-thinning profit margins— marketing to the bottom of the pyramid may have real potential and be worthy of exploration. One researcher suggested that American and European businesses should go back and look at their own roots. Sears, Roebuck......

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Case Analysis

...Case Analysis - LINDO ENTERPRISES By: Catherine Q. Pagdato I. Executive Summary Lindo Enterprises is one of the small-scale industries which has established and positioned their product in the market. They are in the business of processing raw seafood into a packed-snacks. Their financial data had shown an increasing sales and profit year after year since 1998. However, they are faced with a challenge of maintaining their competitive advantage and market position through a sustainable 10% annual growth rate for the next five years. Achieving this target would require the considerations and a careful study of the major threat or problems that the business is, and is going to face. Competition is on the top list, distribution of the product both locally and internationally through export-consolidators considering the quality standard, the increasing worldwide trend towards health consciousness which negates the consumption of processed snack foods and the stricter health and sanitary requirements on the import goods of the export markets are the major threat that must be resolved or given action. The analyst had come up with the recommended plan of action that could counter strike the above mentioned threats or problems. A strong campaign for marketing strategies to promote the product and gain the competitive advantage, a nationwide distribution of the product must be targeted, a continuous innovation of the product focusing on its quality and standards that could......

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Case Analysis-

...Law Case analysis MONTGOMERY ELEVATOR COMPANY, a Delaware Corporation authorized to do business in the State of Colorado, Petitioner, v. Brenda GORDON, Respondent No. 79SC207
 Supreme Court of Colorado 619 P.2d 66; 1980 Colo. LEXIS 770 November 10, 1980 Parties: Brenda Gordon: Plaintiff in the first instance Appellant in the second instance Montgomery Elevator Company (Elevator maintenance company) Defendant in the first instance Appellee in the second instance Westinghouse Electric Corporation (Elevator manufacturer company) Defendant in the first instance Facts: Brenda Gordon was injured when she attempted to exit from an elevator in the Hilton Hotel in Denver, where she was employed. The elevator door closed after she and another hotel employee, Ernest Yogley, had entered it. The elevator did not move. Instead, the door reopened slightly, but the opening was not wide enough to allow the passengers to exit. With the assistance of a third employee who was outside the elevator, Yogley opened the door enough to get out. As Gordon attempted to exit, however, the door began to close, pinning her between the door and the wall of the elevator. In attempting to free herself, she was injured. Issues: First instance:  Did the defendants have the negligence action on plaintiff’s injury?  Did the plaintiff establish the defendants' negligence of the doctrine of res ipsa loquitur?  Is the plaintiff free from contributory negligence? Second instance:  Did...

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...Case Analysis Dustin Dabney The Treadway Tire Company Job Dissatisfaction and High Turnover at Lima Tire Plant Objective Ashley Wall, Director Human Resources for one of the plants of The Treadway Tire Company situated in Lima has to submit an effective plan to resolve the issues that are faced in the plant and are impacting the productivity and efficiency of the plant. The major issues to focus here are:     ➢ Increase in Employee Turnover resulting into High Cost of Production     ➢ No Induction pathway/ plan Case Analysis Briefing The tire plant at Lima is passing through a tough situation as margins and profits have abruptly decreased due to skyrocketing raw material cost and intense global competition. Although there is nothing much that can be done of increasing raw material costs, however the overall costs can be definitely reduced by reducing the employee turnover. As per the facts there are major morale issues in the line-foreman and hourly workers segment and this disease spreading in the entire plant. Now, there are several reasons at fundamental level that have resulted into this high employee turnover:     ➢ Employee un-satisfaction The tried and tested approach of management by the line foreman focussed on getting the work done by the workers by hook or by crook. This resulted in decreasing morale of the workers because of unfavourable working environment. The line foreman was not having any authority over the workers, as...

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Case Analysis

...report is entitled “Case Analysis Process: Problem/Decision Approach.” The purpose of this report is to use the case analysis process and the problem/decision approach to come to a final decision in regards to the conflict involving Robert Smith, the General Manager of the Canadian Operations for Neilson Plastics Engineering (NPE). Throughout this process we have acquired the appropriate analytical and problem solving skills to deal with real decision-making situations through the application of theoretical and conceptual knowledge in the analysis of the case. These skills include thoroughly examining cause and effect relationships which enabled us to provide appropriate recommendations and solutions to the problems at hand. The significance of the problem/decision approach is the fact that it is one simple element in both the study of organizational behavior and the application of these principles to the real world by managers and others within a leadership capacity. The seven steps used in the problem/decision approach are critical components to this approach and utilizing them accordingly, allowed us to solve problems and make decisions that would be most beneficial for the company. Thank you for taking the time to read through this report. If you have any questions or concerns regarding our project, please feel free to take these up with us as a group. Sincerely, Team Alpha Contents Executive Summary 4 Introduction 5 Case Analysis Error! Bookmark not...

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Case Analysis

...Global Issues in Business Professor Lui Hebron 2/15/15 Case Analysis: Chapter 14 Closing Case on pages 490–491, questions 1, 2 and 3. Summary Founded in July 1916, in Seattle, WA, Boeing is one of the top bestselling aircraft company in the world. For a long time, the company has been able to keep up with its competition, and generate a steady revenue every year. The efficiency in their work, satisfying their customers’ expectation, and meeting delivery deadlines has for a long time made the company reliable among one of its biggest competitor, Airbus. For years, they provided the world with innovation, by introducing countless aircraft models. From the Boeing 707 to the 757, the company has been able to execute efficiency and on time delivery to its long time partners. But few years later, things changed, when Boeing first introduced their newest aircraft, the Boeing 787 Dreamliner, which was considered the most innovated aircraft of its time. Until late 2007, the strategy seemed to be working remarkably well. Boeing had booked orders for more than 770 aircraft, worth more than $100 billion, making the 787 the most successful aircraft launch in the history of commercial aviation. (Page 491, Chapter14). Things seemed to be doing very well, but behind closed doors, it was a different story. The company was not able to meet delivery deadlines, and ended up losing a lot of money in penalties and other fees related to......

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Case 3-3 Marketing to the Bottom of the Pyramid

...000  new customers and is expected to turn a $1.5 million profit next year. CASE 3-3 Marketing to the Bottom of the Pyramid Professor C. K. Prahalad’s seminal publication, The Fortune at the Bottom of the Pyramid, suggests an enormous market at the “bottom of the pyramid” (BOP)—a group of some 4 billion people who subsist on less than $2 a day. By some estimates, these “aspirational poor,” who make up three-fourths of the world’s population, represent $14 trillion in purchasing power, more than Germany, the United Kingdom, Italy, France, and Japan put together. Demographically, it is young and growing at 6 percent a year or more. Traditionally, the poor have not been considered an important market segment. “The poor can’t afford most products”; “they will not accept new technologies”; and “except for the most basic products, they have little or no use for most products sold to higher income market segments”—these are some of the assumptions that have, until recently, caused most multinational firms to pay little or no attention to those at the bottom of the pyramid. Typical market analysis is limited to urban areas, thereby ignoring rural villages where, in markets like India, the majority of the population lives. However, as major markets become more competitive and in some cases saturated—with the resulting ever-thinning profit margins— marketing to the bottom of the pyramid may have real potential and be worthy of exploration. One researcher......

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Case Analysis

...SWOT Analysis | What is SWOT Analysis? | Examples of SWOT Analysis SWOT analysis was originally conceived and developed in the 1960s and its basic organising principles have remained largely unchanged in the field of strategic management since that time (Kotler et al., 2013). It is, as Ghazinoory, Abdi and Azadegan-Mehr (2011) comment, a systematic framework which helps managers to develop their business strategies by appraising the internal and external determinants of their organisation’s performance. Internal environmental factors include leadership talent, human resource capabilities, the company’s culture as well as the effectiveness of its policies and procedures. In contrast, external factors include competition, government legislation, changing trends, and social expectations (Johnson, Scholes and Whittington, 2008). The SWOT analysis framework involves analysing the strengths (S) and weaknesses (W) of the business’s internal factors, and the opportunities (O) and threats (T) of its external factors of performance (Ghazinoory, Abdi and Azadegan-Mehr, 2011). Through this analysis, the weaknesses and strengths within a company can correspond to the opportunities and threats in the business environment so that effective strategies can be developed (Helms and Nixon, 2010). It follows from this, therefore, that an organisation can derive an effective strategy by taking advantage of its opportunities by using its strengths and neutralise its threats by minimising the......

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Case Analysis

...Week 3: Case Analysis Assignment: Apple Inc. Geraldo Moraes DeVry University BUSN-412 Business Policy Professor Raef Assaf CASE ANALYSIS ASSIGNMENT: APPLE INC. Apple Inc. designs, makes, and markets mobile communication and media gadgets, PCs, convenient advanced music players, and offers a mixed bag of related programming, administrations, peripherals, organizing arrangements, and outsider computerized substance and applications (Dess, G., Lumpkin, G., & Eisner, A. 2012). Its items and administrations incorporate iPhone, iPad, iPod, Mac, iPod, Apple TV, an arrangement of customer and expert programming applications, the iOS and OS X working frameworks, iCloud, and frill, administration and bolster offerings. According to the case study, Apple Computer was established in Mountain View, California, on April 1, 1976, by Steve Jobs and Steve Wozniak. Jobs was the visionary and advertiser, Wozniak was the specialized virtuoso, and A. C. "Mike" Markkula Jr., who had joined the group a while prior, was the businessperson (Dess, G., Lumpkin, G., & Eisner, A. 2012). Employments set the mission of engaging people, one person, one PC, and doing as such with polish of configuration and savage tender loving care. In 1977 the first form of the Apple II turned into the first PC standard individuals could utilize right out of the case, and its moment achievement in the home market brought on a processing upheaval, basically making the PC business. By 1980 Apple was the......

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Mini Case: Marketing to the Bottom of the Pyramid

...Mini-Case 3: Marketing to the Bottom of the Pyramid 1. Establish a set of guidelines a. How will the company emphasize the value of their product? i. Low-income consumers have less discretion when it comes to what they can spend their funds on so it is important to promote a product by emphasizing its long term value and cost savings compared to a competitor’s product. b. What are the best media avenues for reaching low-income consumers? ii. Many low-income consumers rely on their mobile devices as their primary connection to the internet in order to save money that would be spent on home internet service. It would be beneficial to create an excellent mobile experience that would entice them to view and buy the products along with other marketing channels. c. How frequently will the product be advertised? iii. Low-income consumers tend to buy things only on an as–needed basis. So, would it be best to advertise frequently? Consider that they also do not usually buy in bulk. d. Where will the product be targeted? iv. Low-income consumers generally live in less than spacious neighborhoods. With the right kind of ad, those that live in neighborhoods within a close proximity to a store carrying the product would be a great place to start because word of mouth may spread easily and since they only shop as-needed the ad would reach them at just the right times. 2. Is it exploitation for a company to......

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Pyramid Door Case Analysis

...statement Which strategy should Pyramid Door, Inc. implement, along with increased advertising for 100 dealers to achieve the sales goal of $12.5 million for the year of 2006? The four strategic options are increasing the number of non-exclusive dealers by 100, developing a formal executive franchise with 27 dealers so they would exclusively sell Pyramid Door products, reduce the number of non-exlusive dealers by 100, and the last plan was to only do a better job with current distribution policy and network. II. Industry Analysis A. National industry analysis: In the residential garage door industry sales are projected to be $2.25 billion representing a 2.4% increase. There are several large national manufacturers and many regional and local manufacturers in the U.S. The Largest garage door manufacturer is the Cloplay Corporation which has a network of some 2000 independent dealers and large home center chains, including Home Depot, Menards, and Lowe’s Companies. Other large, well-known garage door manufacturers are Overhead Door Corporation, Wayne-Dalton Corporation, Amarr Garage Doors, and Raynor Garage Doors. Consumers in the market for residential garage doors do not recognize name brands of doors as only 10% of prospective buyers could provide a brand name. The most important criteria for prospective buyers was price followed by quality, reliability of installer, and aesthetic appeal of the actual garage door. The principle sources for......

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Case Analysis

...Case Analysis Case: BONIFACIO SAVINGS AND LOANS ASSOCIATION The Bonifacio Savings and Loan Association (BSLA) in its consultative meeting for the year decided to embark on a one year deposit campaign program. Dubbed as BSLA’s “Employee Motivation Program (EMP)”, the deposit campaign is aimed to increase deposit levels which was BSLA’s traditional source of funds. Mr. Danilo Lagman, VP for operations, was chosen as overall program coordinator. After a month of preparation, Mr. Lagman and his staff is ready to launch the EMP. Under the guidelines, bank officers and employees were given account credits for every account turn in. Points were based on the operating balance and their average balances thereafter. The participants were divided into teams, with one branch/division representing one team. To monitor progress of the EMP, solicited clients surrendered introductory cards given to them by the EMP participants. Passbook/deposits certificates were then marked with the EMP logo. As an added incentive, aside from individual bonuses specific credit levels reached, special bonuses were given to teams if group targets were met. Personal and team award credits earned were summarized and distributed at the end of each month within the deposit campaign period. The more award credits earned, the more expensive the merchandise that can be redeemed. The list of prizes included calculators, watches, living room, and microwave ovens, and others. Mr. Panganiban head of the......

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Cardon Carpet Door Case

...$ 2,240,000 + $320,000 + $ 1,024,000 + $ 2,700,000 + 13,500,000 + $ 1,662,561 = $ 26,346,561 After reviewing two alternatives and calculating a qualitative and quantitative analysis, our recommendation is for Cardon Carpet Mills should continue operations as a privately held manufacturer. If the company will establish a new distribution centers, this preference will be more costly than continuing operating as a Privately Held Manufacturer. In addition, Cardon Carpet Mills has an advantage on continuing indirect channel because the company will save cost on establishing distribution centers. Moreover, the company could increase market share by dedicating more on advertising expenses in order to appeal to the % 78 of the residential segment. In addition, as of now, the company advertises primarily in shelter magazines and newspapers. If it is spending money appropriately instead of establishing new channel, it will be more effective and profitable for the company. In addition, giving more advertising will increase the company’s brand awareness. establish distribution centers focusing on residential businesses. They will not only incur less cost but also be able to use internal funds by opening distribution and warehouse centers based on the quantitative analysis. If the company decides on direct distribution, they will be able to provide their own efficient staffing and sales representatives while maintaining their brand name. However, wholesalers may......

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1. What is the external and internal marketing environment (including thecompetitive forces) presently facing the Pyramid Door Company?Marketing environment contains Macro environment and Micro environment.The macro environment is made up of factors that affect the firm on a long termbasis. The micro environment is made up of factors that are close to the firm andaffect it on a day to day basis.The external (macro) environment consists of the larger societal forces thataffect the microenvironment such as demographic, natural, technological,political, and cultural forces.Brand awareness:In early 2005, Richard Hawly who is the director of sales and marketing didtwo studies. The survey summarized that customers’ brand awareness was verylow, and they focus on product’s price, quality, reliability of installer, andaesthetic. Potential customers were accustomed to get information from friends,relatives, and neighbors rather than from yellow pages and newspaperadvertisements.Demographic:All Pyramid Door company’s 350 dealers are located in the markets withpopulations of approximately 250,000 or less.Demand:Aging of the housing stock in the U.S. and product innovation drive thedemand for replacement steel garage doors. Many homeowners want to changetheir wood doors to lighter weight and easier-to-maintain steel doors.

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