Enterprise Business Process Case Study

Enterprises nowadays strive to keep transforming their business processes in accordance with the fast-changing customer demands so as to survive the intense global competition. In an attempt to provide practitioners with an insight into ERP implementation and the resulting business performances, this paper investigate how a successful ERP implementation can help transform enterprises processes. Case based research which is based on an in-depth observation under managerial and practitioner situation. A case study at a precession engineering company is conducted to evaluate the feasibility of the proposed strategic enterprise information model. This paper focuses on the implementation of Sales & Marketing and Warehouse modules of an ERP system. The key performance indicators are used to evaluate how the ERP implementation can improve the business processes. It is found that ERP helps to improve data visibility and improve on-time delivery but less effective on improving employee productivity. This research proposes an enterprise information model to exploit what strategy should be formulate and how ERP tactic can be implemented in company to enhance enterprise competitive advantages. The strategic enterprise information model is formulated based on our in-depth case study and ERP consultant's experience.

1. Introduction


Recognizing the significance of better communication, coordination and collaborations within companies and between business partners, enterprises have been seeking information systems with the capacity to automate communication and integrate information across a wide range of business functions by collecting and demanding the input data in a highly standardized form. This paves the way for the adoption of Enterprise Resource Planning (ERP) systems. According to a 2007 Aberdeen's study of the role of ERP systems in globalization, enterprises that implemented ERP produced 66% more improvement in reducing total time from order to delivery (Jutras, 2007). ERP is used to simplify and streamline highly specialized business processes in manufacturing and distribution enterprises. It comprises of the customary ERP modules such as Sales & Marketing, Distribution and Manufacturing. The automation of database transactions across functional areas enable data integrity, information sharing and provides a better analysis and planning. When empowered with the right tools, it is able to transform the challenges of today's business environments into the company's competitive advantages. The objective of this study is to

  • examine the management aspects of ERP implementation;

  • study the different phases of an ERP project life-cycle to attain successful implementation; and

  • analyze how to effectively link operation to strategy and tactics.

The rest of this paper is organized as follows. Section 2 reviews the relevant literature about ERP implementation and supply chain integration. A framework of a strategic enterprise information model is proposed in Section 3. In Section 4, the case study carried out in a Singaporean company producing precision engineering products is introduced to shed light on how sales & marketing and warehouse modules in an ERP system are implemented and how their implementation helps transform the company's business processes. Section 5 discusses and concludes the findings about how ERP implementation transforms an enterprise.

2. Related Work


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